Tuesday, April 10, 2012
Why Less Techie Polaroid Instant will sell in today’s market
In the age of the digital revolution, it seems as though there would be little reason to buy an analog product. However, when Polaroid announced in 2008 that it would discontinue production of instant film, public outrage ensued. “How could they stop production of such a cherished and beloved product? Why!?”
The announcement led to the development of the Impossible Project, a group of individuals dedicated to the survival of instant film. With the support of millions of instant film enthusiasts and a few experts the Impossible Project salvaged the last Polaroid production plant and developed new instant film for existing Polaroid 600 cameras – rescuing 300,000,000 original Polaroid cameras from becoming obsolete.
Due to apparent high demand for instant film, Polaroid released the new Instant 300 camera. This camera is a specialty item that appeals to artists, designers, and photographers; for artistic purposes to achieve effects that are impossible to accomplish with traditional photography, and also in settings where it is undesirable to have to wait for a roll of conventional film to be finished and processed, such as photographing outfits prior to photoshoots or runway shows. Some photographers use instant film for test shots, to see how a subject or setup looks before using conventional film for the final exposure.
Beyond its functionality, the Polaroid is a cultural icon that was immortalized by artists including Andy Warhol and will continue to steal the hearts of generations to come.